Sign In

Login

Forgot your password?

Create Account

Register


‘This is not a car show:’ Volvo plans an empty stand at the LA Motor Show

‘This is not a car show:’ Volvo plans an empty stand at the LA Motor Show
Want create site? Find Free WordPress Themes and plugins.




Luke Wilkinson

2018-11-21 09:00

A change in manufacturer responsibilities and consumer expectations leads Volvo to hold an open discussion on the future of automobility

Volvo stand at LA 2018

Volvo is planning a bold move for this year’s LA Motor Show; it's showing up completely empty-handed.

Instead of adhering to the ‘concept car covered with a shiny cloth’ trope, Volvo has decided to use the LA Motor Show as a platform for a discussion about the ‘concept of a car’ and the future of automobility.

• LA Motor Show 2018: preview

The company’s stand won’t feature a revolving monument to leather, luxury and horsepower, but instead a series of interactive demonstrations on connectivity services and autonomous driving.

The centrepiece of the stand will be a simple statement, sculpted from wood, reading ‘this is not a car.’ 

Mårten Levenstam, of Volvo’s product strategy department, somewhat unusually stated: "we will not win the ‘car of the show’ award this year, but we are comfortable with that. Because this is not a car show." 

Volvo’s unorthodox show stand will be used to showcase its ideas for upcoming models. For example, the demonstrations will outline the company’s plans to make half of its range electric and a third of it autonomous by the middle of the next decade. 

The company also plans to demonstrate its in car-delivery system (a service which allows parcels to be delivered directly to compatible cars), its car-sharing service and the car subscription service, Care by Volvo.

Speaking about Volvo's LA plans Håkan Samuelsson, chief executive of Volvo cars, pointed to a change in responsibilities for car manufacturers. He outlined the company’s new purpose, stating: "rather than just building and selling cars, we will really provide our customers with the freedom to move in a personal, sustainable and safe way." 

Volvo hopes to achieve these goals through partnerships with longstanding technology companies such as Amazon, Google and Nvidia and start-up companies such as Luminar and Zenuity.

What are your thoughts on Volvo’s empty LA Motor Show stand? Let us know in the comments below…



Source link

Did you find apk for android? You can find new Free Android Games and apps.

About the Author

Facebook Comments

About Us

Buy & sell your used cars in Nigeria. Choose from our inventory of used cars & tokunbo cars for sale in Nigeria.

We are the top provider of secure and usable online presence to Nigerians to sell, advertise and buy used and new cars including Tokunbo cars.

Our Hours

  • Monday  08:00 - 19:00
  • Tuesday  08:00 - 19:00
  • Wednesday  08:00 - 19:00
  • Thursday  08:00 - 19:00
  • Friday  08:00 - 19:00
  • Saturday  08:00 - 19:00
  • Sunday  Closed

Our Contacts

Recent Posts

Copyright © 2017. Car traders Nigeria. All rights reserved

Project by GOLDMINE

%d bloggers like this: